One of the worst things about starting a training programme, joining a gym, actually going to the gym.. is worrying about how you look, what other people will think, how you will compare to all those beautiful people that have been training for years…
I’ve never been to a gym where everyone is gorgeous, they are always all different shapes and sizes, training in different ways and for different reasons.
One of the many things that is great about this campaign is that it really shows the fun, elation, pride and determination of the girls in it. I think the main message is go for it, have fun, do it loud, do it proud! SMASH IT!